Thirty Minutes, Four Times a Year

Imagine you’re a small landscaping business that has never offered holiday lighting. It simply isn’t on your menu. One quarterly scan of three local competitors shows two of them selling it every November, booked solid, at better margins than mowing. Adding the new service line could add real business the very first season.

The competitors have done the market research for you. You just have to read it.

1. Name your five closest competitors: the businesses your customers would call if you didn't exist.
2. Paste the prompt below with a description of your business and the competitor list; Muse reads their websites, service pages, and customer reviews, and lists every product or service they offer that you don't.
3. For each gap, have Muse assess the fit: does it serve your existing customers, use skills or equipment you already have, and look profitable? Rank the gaps by all three.
4. Pick one add-on to test. Not five, one. New offerings fail when they launch as a product line; they succeed as an experiment.
5. Have Muse draft the offer: pricing from competitor benchmarks, a simple description, and which of your current customers to tell first.
6. Run it for one quarter, then score it: revenue, hassle, repeatability. Keep the winners, kill the rest without ceremony.
7. Log the new revenue on your leaderboard. The scoreboard keeps the experiments honest.
8. Quarterly, have Muse rescan the same competitors and flag anything new. Ask what it needs from you to run the scan with minimal input from you.

That's the Make section: five routines, and the ledger that keeps them all honest. Twenty routines total. Run the ones that fit, skip the ones that don't, and keep score. Then turn the page for your first $100 week.

You are my competitive researcher. I will describe my business: what I sell, who I serve, and how I price. I will also name my closest competitors. Research each competitor's website, service pages, and customer reviews, and list every product or service they offer that I don't. For each gap, assess the fit for my business: does it serve my existing customers, use skills or equipment I already have, and look profitable? Rank the gaps by fit. For the top pick, draft the offer: a description, competitor-benchmarked pricing, and which of my current customers to approach first. Repeat this scan quarterly without being asked, bring me only what's new, and tell me what you need from me to run it with minimal input from me. Never contact any competitor yourself.

• Copy the offering, not the business. You're shopping for add-ons, not a new identity.
• Reviews are the tell. What competitors' customers praise or complain about is free product research.
• One experiment per quarter. A menu that grows by one proven winner a year beats a relaunch every January.